This text illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 Medill contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies that show how a dozen of these rich experiences can make today's media brands relevant and important

Product Description: The way the news is reported and delivered has changed greatly in recent years. Find out how, and learn how to spot biases in reporting.

Product Description: The way the news is reported and delivered has changed greatly in recent years. Find out how, and learn how to spot biases in reporting.

Product Description: With the newspaper′s role in a state of fundamental redefinition, Newspaper Journalism offers a timely and up to the minute analysis of newspapers today, in the context of their historical importance to society. Drawing on their extensive experience in academia and also across local, national, mainstream, and alternative newspapers, Peter Cole and Tony Harcup write clearly and engagingly from both industry and scholarly perspectives, and contend that, far from dying, newspapers are doing what they have always done: adapting to a changing environment...read more

This second edition of Introductory Raman Spectroscopy serves as a guide to newcomers who wish to become acquainted with this dynamic technique. Written by three acknowledged experts this title uses examples to illustrate the usefulness of the technique of Raman spectroscopy in such diverse areas as forensic science, biochemistry, medical, pharmaceutical prescription and illicit drugs. The technique also has many uses in industry. Updated Applications chapter· Demonstrated the versatility and utility of Raman spectroscopy in problem solving in science· Serves as an excellent reference text for both beginners and more advanced students· Discusses new applications of Raman spectroscopy in industry and research

Product Description: This core introductory text offers a comprehensive overview of how news has been theorised and understood in key Media Studies traditions. It explores how news is constructed, distributed and received and includes up-to-date examples and discussion of contemporary issues such as the uses of new technologies in news media...read more

Product Description: Bringing to the forefront a much-needed book that bridges the gap between journalistic theory and practice, Sarah Niblock and David Machin provide here an invaluable real-life account of reporting in the context of contemporary newsrooms...read more

Product Description: Praise for Introductory Raman Spectroscopy Key Features* Highlights basic theory, which is treated in an introductory fashion* Presents state-of-the-art instrumentation* Discusses new applications of Raman spectroscopy in industry and researc...read more

This is the indispensable guide to the theory and practice of journalism, now updated with 20% entirely new material. With its innovative text design, it creatively combines the experience and advice of practicing journalists with the theories and insights from the academic study of journalism. This Second Edition thoroughly addresses the converged nature of much 21st century journalism, with discussion and examples of online practice embedded throughout to represent the reality that online journalism is increasingly part of the job for all journalists.  

Product Description: This text presents recent advances in protein chemistry methodology, including protein sequencing analysis, high-sensitivity protein and peptide separations, synthetic peptides, mass spectral analysis of proteins and peptides, and protein folding.

Probes the way in which such natural forces as ice, water, and wind shape and determine the earth's landscapes