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Tables of Contents for Marketing High Technology
Chapter/Section Title
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Contents
Foreword Acknowledgments Introduction
1. Crush the Competition 2. The Winning Strategy 3. Slightly Better Is Dangerous 4. Why Companies Give Bad Service 5. Great Products Make Great Salespeople 6. Great Promotions Are Simple 7. Price on Value but Charge What the Market Will Bear 8. Be International or Fail 9. Plan Products, Not Devices 10. Great Products Need a Soul 11. Do You Have Marketing? 12. The Business of Business Is Total Satisfaction
Appendix A. The Cost of Attacking a Competitor Appendix B. How Costs and Margin Goals Affect Price Index