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Tables of Contents for Sport, Culture and the Media
Chapter/Section Title
Page #
Page Count
SERIES EDITOR'S FOREWORD
xi
ACKNOWLEDGEMENTS (FIRST EDITION)
xiii
PREFACE AND ACKNOWLEDGEMENTS (SECOND EDITION)
xv
INTRODUCTION: IMMERSED IN MEDIA SPORT
1
8
A day in the life of the media sports consumer
1
3
Sport, Culture and the Media: structure and outline
4
3
Conclusion: looking towards sport and media
7
2
PART I MAKING MEDIA SPORT
9
106
1 UNDERSTANDING SPORT AND MEDIA: A SOCIO-HISTORICAL APPROACH
11
26
Introduction: when two worlds collide
11
2
The rise of sport
13
4
Profitable play
17
5
Political football
22
2
The rise of the mass media
24
3
News and entertainment
27
4
Having it both ways: sport meets media
31
2
Conclusion: sport, media and cultural power
33
3
Further reading
36
1
2 WORKING IN MEDIA SPORT: TIE DISCIPLINE OF SPORTS JOURNALISM
37
30
Introduction: flesh, blood and sports journalists
37
3
Sports journalists: 'shabby reputations' and professional problems
40
5
Profiler: the strange case of the sports journalist
45
6
Crusaders and cheerleaders
51
5
Talking to the sports talkers
56
4
Tabloids, broadsheets and fanzines
60
5
Conclusion: hacks and hipsters
65
1
Further reading
66
1
3 MONEY, MYTH AND THE BIG MATCH: THE POLITICAL ECONOMY OF THE SPORTS MEDIA
67
48
Introduction: valuing sport
67
2
Sport, media and capital accumulation
69
5
How to make money while losing it in sports television
74
5
The 'strategic chaos' of media sport
79
9
Sport as screen filler
88
3
Media sports policy, politics and myth
91
4
Fighting for the right to watch
95
4
When sports television fails
99
10
Sport as school for scandal
109
4
Conclusion: media sport lost and found
113
1
Further reading
114
1
PART II UNMAKING TSA MEDIA SPORTS TEXT
115
100
4 TAKING US THROUGH IT: THE 'ART' OF SPORTS COMMENTATING AND WRITING
117
25
Introduction: the world of sports speak
117
1
Live commentary, dead language
118
7
Ideologies and Olympic extravaganzas
125
3
On the page, off the air
128
6
Revelations, exclusives and 'bungs'
134
3
Literary moments
137
4
Conclusion: from script to still
141
1
Further reading
141
1
5 FRAMED AND MOUNTED: SPORT THROUGH THE PHOTOGRAPHIC EYE
142
29
Introduction: still sport
142
1
Caught in the act
143
4
Sports bodies: hot and hard
147
7
Politics and portraits
154
4
Imaging sporting masculinity
158
6
Variable subject, different gaze
164
3
The uses of sport in photography
167
2
Conclusion: sports images on the move
169
1
Further reading
170
1
6 SCREENING THE ACTION: THE MOVING SPORTS IMAGE
171
32
Introduction: action, drama and narrative
171
2
The front row seat in the living room versus 'being there'
173
9
Audience hunting
182
8
Screen of dreams
190
10
Conclusion: 'there's always the sport'
200
2
Further reading
202
1
AETERWORD: SPORT INTO THE ETHER(NET) - NEW TECHNOLOGIES, NEW CONSUMERS
203
12
Introduction: the coming of cybersport
203
1
From consumer to auteur
204
7
Conclusion: look and learn
211
4
GLOSSARY OF KEY TERMS
215
3
REEERENCES
218
23
INDEX
241