search for books and compare prices
Tables of Contents for Visitor Destinations
Chapter/Section Title
Page #
Page Count
Preface.
About the Authors.
Acknowledgements.
PART 1: SETTING THE SCENE.
Chapter 1. Introduction to Visitor Destinations.
Chapter 2. Global Distribution -- The Big Picture.
Chapter 3. Destination Evolution -- Resort to Region.
Chapter 4. Destination Choice -- Understanding the Traveller.
PART 2: DESTINATION MARKETING.
Chapter 5. The Destination as a Product.
Chapter 6. The Customer Focus.
Chapter 7. Presentation.
PART 3: DESTINATION MANAGEMENT.
Chapter 8. The Biophysical and Sociocultural Environments.
Chapter 9. The Economic and Political Environments.
Chapter 10. The Search for Solutions.
PART 4: FUTURE IMPACTS.
Chapter 11. Meetings and Events -- Getting it Together.
Chapter 12. The Future.
Appendix: Answers to Self-Assessment Questions.
References.
Glossary.
Index.