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Tables of Contents for The Weblog Handbook
Chapter/Section Title
Page #
Page Count
Preface
xi
What Is a Weblog?
1
26
Weblogs Are Native to the Web
9
1
...Filter Information
10
3
...Provide Context
13
1
...Promote Media Literacy
14
1
...Provide Alternate Points of View
15
1
...Encourage Evaluation
16
1
...Invite Participation
17
1
Weblog as Method
18
1
Weblogs and Journalism
19
8
Why a Weblog?
27
12
Weblogs Build Better Writers
28
1
...Build Self Awareness
29
1
...Build Critical Thinkers
30
2
...Build Reputations
32
1
...Build Connected Businesses
33
2
Who Should Weblog?
35
4
Creating and Maintaining Your Weblog
39
20
Choosing Your Tools
41
4
Conventions
45
5
Design
50
4
Naming Your Weblog
54
1
Going Public
54
5
Finding Your Voice
59
18
Defining Your Purpose
60
4
First, Do No Harm
64
2
Using Your Audience
66
1
Coming Up Short
67
2
The Audience of One
69
8
Finding an Audience
77
24
Obvious Strategies
77
4
Building Your Online Presence
81
4
Online Rules of the Road
85
2
Building Your Community Presence
87
2
Making Connections
89
3
Strategies That May Backfire
92
3
Building Your Audience
95
6
Weblog Community and Etiquette
101
26
Things to Avoid
103
7
Weblog Etiquette
110
4
Weblog Ethics
114
7
Gaining Credibility
121
2
Using Your Powers for Good
123
4
Living Online
127
20
Creating a Schedule
127
2
Online Reputation...Again
129
5
Maintaining Your Privacy
134
1
Protecting the Privacy of Others
135
2
Protecting Children
137
1
Webcams and Photos
138
1
Online Privacy in General
139
1
Fighting Spam
140
2
Taking a Break
142
5
Afterword: Another Look Back and a Look Forward
147
20
Appendix I: Creating a Practice Weblog
167
2
Appendix II: Adding Links to Your Weblog
169
8
Capturing a URL
169
1
Constructing a Link
170
1
Writing Linktext
170
1
Visual Considerations
171
1
Literal Hypertext
171
1
Summarizing Linktext
172
2
Conversational Linktext
174
3
Appendix III: Nuts and Bolts
177
12
Weblog Management Tools
177
2
Web Hosts
179
4
Buying a Domain
183
3
ISSN Numbers
186
1
Statistics
186
3
Acknowledgments
189
2
Index
191