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Tables of Contents for Marketing
Chapter/Section Title
Page #
Page Count
Introduction to marketing
1
13
The marketing-oriented organisation
14
14
The marketing environment
28
21
The functions of marketing
49
19
Market segmentation, targeting and positioning of marketing
68
21
Buyer behaviour
89
30
Marketing communications I
119
34
Marketing communications II--personal selling
153
23
Channels of distribution
176
15
Physical distribution management
191
18
Pricing
209
24
Product policy
233
24
Marketing research
257
28
Sales forecasting
285
25
International marketing
310
23
Societal marketing
333
22
Marketing strategy, planning and control
355
25
The use of Internet technology in marketing
380
34
Customer care and customer relationship management
414
17
Index
431