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Tables of Contents for How to Really Create a Successful Marketing Plan
Chapter/Section Title
Page #
Page Count
Introduction Your Marketing Adventure: A Long and Winding Road
3
6
PART I: THE TASK AT HAND
Your Marketing Plan
9
18
The Marketing Overview
27
14
Writing Tips
33
8
The Best Plan for You
41
20
Who Should Write the Plan?
47
5
Marketing Plan Sample Table of Contents
52
9
PART II: DEVISING A STRATEGY
The Market
61
26
Marketing Strategy
87
24
Your Place in the Market
111
21
Price as a Positioning Tool
117
4
Staying in Touch with Customers
121
11
Assessing the Competition
132
39
PART III: TAKING ACTION
Communicating with Your Market
171
37
The Marketing Budget
208
29
Measuring the Unmeasurable
227
10
Timetables and Management
237
19
Fine-tuning the Plan
256
11
Exercises
267
40
Index
307