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Tables of Contents for Poor Richard's Internet Marketing and Promotions
Chapter/Section Title
Page #
Page Count
Introduction
1
4
PART I: PREPARATION
What Are You Promoting and Who Are You Targeting?
5
16
What You Need Before You Start
21
34
Web Site Basics
55
30
Finding Your Targets
85
20
PART II: WEB SITE REGISTRATIONS
Web Site Checkup---Preparing for Indexing
105
22
Registering with the Search Sites
127
18
Getting Certified---Assurances, Awards, and Alliances
145
16
Other Places to Register Your Site
161
18
PART III: GETTING THE WORD OUT
Promoting in the Newsgroups and Mailing Lists
179
18
Grass Roots Marketing
197
8
Creating Newsletters and Discussion Groups
205
26
Advertising Your Site
231
16
Affiliate Programs
247
10
Tracking Results and Responding
257
28
PART IV: E-MAIL PR
E-mail Basics
285
18
Reaching Journalists Online
303
22
Electronic Press Releases
325
18
PART V: OUTSIDE THE INTERNET
Real-World Promotions
343
9
Sales Basics---Not All the Rules Have Changed
352
7
Index
359