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Explains how business blogs can humanize communication, bringing companies and their constituencies together in a way that can improve both corporate image and the bottom line.
Edition summary (click for prices and details):
Hardcover:
9780471747192 | John Wiley & Sons Inc, January 24, 2006, cover price $24.95 | About this edition: Explains how business blogs can humanize communication, bringing companies and their constituencies together in a way that can improve both corporate image and the bottom line.
Miscellaneous:
9781118082447 | John Wiley & Sons Inc, February 11, 2011, cover price $24.95
9780471790235 | John Wiley & Sons Inc, April 12, 2006, cover price $24.95
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