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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Hardcover
from Portfolio (May 19, 2005)
9781591841005 | details & prices | 183 pages | 5.75 × 8.50 × 0.75 in. | 0.70 lbs | List price $23.95
About: Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
About: Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.