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Branding Television
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Routledge (November 29, 2011)
9780415548427 | details & prices | 197 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $120.00
About: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.
About: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.
Paperback
from Routledge (November 22, 2011)
9780415548434 | details & prices | 197 pages | 6.00 × 9.00 × 0.50 in. | 0.80 lbs | List price $39.95
About: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.
About: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.