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Consumers
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
With Linda Price, Eric J. Arnould |
from McGraw-Hill Education (April 1, 2003)
9780071247092 | details & prices | List price $78.95
About: "Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do.
About: "Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do.