Reprint edition from Portfolio (April 24, 2007)
9781591841678 |
details & prices | 239 pages | 5.00 × 7.50 × 0.75 in. | 0.40 lbs | List price $15.00
About: Shares the secrets of creating innovative marketing approaches, explaining how to find success by building good ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.