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The Fundamentals of Creative Advertising
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Paperback
Book cover for 9782940373185 Book cover for 9782940411566
 
2 edition from Ava Pub (September 30, 2011)
9782940411566 | details & prices | 183 pages | 8.00 × 9.00 × 0.75 in. | 1.46 lbs | List price $38.50
About: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
from Ava Pub (November 1, 2006)
9782940373185 | details & prices | 176 pages | 8.00 × 9.25 × 0.50 in. | 1.35 lbs | List price $36.95
About: The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns.