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Higher Education Marketing: A Professional's Guide to Strategic Theory and Practice
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
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Hardcover
With David Roberts | 1 edition from Routledge (December 15, 2011)
9780415420518 | details & prices | List price $200.00
Paperback
from Routledge (December 15, 2011)
9780415420525 | details & prices | List price $45.95
About: Effective marketing, recruitment and retention of students is imperative for university funding.