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How to Make the Most Out of Every Media Appearance: Getting Your Message Across on the Air, in Print, or Online
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Paperback
from McGraw-Hill (September 1, 2003)
9780071416719 | details & prices | 288 pages | 6.00 × 8.75 × 0.75 in. | 0.60 lbs | List price $16.95
About: Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control.
About: Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control.