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The Intention Economy: When Customers Take Charge
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Hardcover
from Harvard Business School Pr (May 1, 2012)
9781422158524 | details & prices | 302 pages | 6.50 × 9.50 × 1.25 in. | 1.20 lbs | List price $27.00
About: Caveat venditorlet the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools.
About: Caveat venditorlet the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools.