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Introduction to Marketing: A Step-By-Step Guide to All the Tools of Marketing
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Paperback
from Kogan Page Ltd (June 1, 1999)
9780749420956 | details & prices | 6.50 × 9.50 × 1.00 in. | 1.20 lbs | List price $24.95
About: A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication.
About: A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication.