from Butterworth-Heinemann (July 7, 2005)
9780750661034 |
details & prices | 410 pages | 6.00 × 9.25 × 1.00 in. | 1.44 lbs | List price $41.95
About: The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible.