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Marketing for Managers: A Practical Approach
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Paperback
2 edition from Juta & Co Ltd (April 1, 2004)
9780702159336 | details & prices | 336 pages | 5.75 × 8.25 × 0.75 in. | 0.85 lbs | List price $29.95
About: With refreshing style, this book introduces readers to the issues underlying marketing concepts and strategies.
About: With refreshing style, this book introduces readers to the issues underlying marketing concepts and strategies.