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Marketing High Technology: An Insider's View
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from Free Pr (June 1, 1986)
9780029079904 | details & prices | 194 pages | 6.50 × 9.50 × 0.75 in. | 1.05 lbs | List price $35.00
About: Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign
About: Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign