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Marketing Management
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Hardcover
from McGraw-Hill Book Co Ltd (December 1, 1993)
9780077074203 | details & prices | List price $43.00
About: In their first-level testbook "The Essentials of Marketing", Geoff Lancaster and Lester Massingham established the fundamentals and theories of modern marketing.
About: In their first-level testbook "The Essentials of Marketing", Geoff Lancaster and Lester Massingham established the fundamentals and theories of modern marketing.