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9780750643818 | details & prices | 416 pages | 7.50 × 9.50 × 1.25 in. | 2.00 lbs | List price $49.95 About: Are you about to undertake a one semester or short course in marketing?
Miscellaneous
from Butterworth-Heinemann (October 30, 2001); titled "Marketing: The One Semester Introduction"