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Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
from Palgrave Macmillan (March 4, 2004)
9780333987896 | details & prices | 6.00 × 9.00 × 1.00 in. | 1.45 lbs | List price $32.95
About: Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time.
About: Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time.
from Butterworth-Heinemann (March 1, 2000)
9780750647717 | details & prices | 256 pages | List price $35.95
About: An introduction to basic marketing concepts and techniques.
About: An introduction to basic marketing concepts and techniques.
from Butterworth-Heinemann (August 1, 1995)
9780750620550 | details & prices | 399 pages | 6.25 × 9.25 × 1.00 in. | 1.35 lbs | List price $37.95