With
Seth Godin |
from Gardners Books (January 10, 2008)
from Portfolio (December 27, 2007)
9781591841746 |
details & prices | 227 pages | 5.50 × 7.50 × 1.00 in. | 0.65 lbs | List price $23.95
About: An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.