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National Image & Competitive Advantage: The Theory and Practice of Place Branding
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Paperback
from Copenhagen Business School Pr (April 1, 2006)
9788763001724 | details & prices | 237 pages | 6.00 × 9.00 × 0.75 in. | 0.92 lbs | List price $44.00
About: Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding.
About: Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding.