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Purple Cow: Transform Your Business by Being Remarkable
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Seth Godin |
New edition from Portfolio (November 12, 2009)
9781591843177 | details & prices | 210 pages | 5.00 × 7.25 × 1.00 in. | 0.60 lbs | List price $22.95
About: The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't?
About: The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't?
from Portfolio (May 1, 2003)
9781591840213 | details & prices | 145 pages | 5.50 × 7.75 × 0.75 in. | 0.55 lbs | List price $20.95
About: Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
About: Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
CD/Spoken Word
With Seth Godin |
Unabridged edition from Gildan Audio (September 27, 2011)
9781596597587 | details & prices | 5.75 × 5.25 × 1.00 in. | 0.28 lbs | List price $19.98
About: In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't?
About: In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't?