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Rethinking Marketing: The Entrepreneurial Imperative
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Paperback
1 edition from Prentice Hall (January 2, 2008)
9780132393898 | details & prices | 352 pages | 6.00 × 6.00 × 0.50 in. | 0.30 lbs | List price $60.89
About: This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
About: This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.