from John Wiley & Sons Inc (September 28, 2007)
9780470108109 |
details & prices | 193 pages | 6.25 × 9.25 × 0.75 in. | 0.90 lbs | List price $24.95
About: Reveals seven secrets of how to be successful in advertising, drawing upon principles created by an American businessman in the 1920s and describing how he used them in his personal and professional life.