William Roache has been part of Coronation Street since the very first episode in December 1960, when he first appeared playing the character of Ken Barlow. Here he reflects on half a century of treasured memories accumulated during his time working on the long-running soap, revisits the program's most memorable moments, and ponders the secret of its success, while exploring the history of the show from its very early days of live broadcasts to the demands of its 2010 schedule. Roache reveals what it is like to have played the perennially popular role of Ken Barlow and reflects upon the actors he has worked with during the past 50 years, providing insights and anecdotes galore.