Product Description: For the first time ever, one of the "World's Most Admired" companies opens its doors for a fascinating, lively, and most of all instructive look at how it does businessWe see them everywhere -- those brown trucks with the golden logo, the drivers delivering their share of 14 million parcels handled daily...read more

Product Description: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades...read more

Reveals the enduring lessons of the first industrial titans -- John D. Rockefeller, Andrew Carnegie, J.P. Morgan, & their contemporaries, who dared to think big & in the process changed the business landscape forever. A treasure trove of insights from the pioneers of the industrial age, this unique book captures the raucous energy of the period from 1870 to 1930 -- & draws direct parallels between that era & our own age of uncertainty & opportunity. From corp. venturing to winning the talent wars, the "robber barons" (so-called because of their disproportionate accumulation of wealth) wrote the rules that have guided bus. -- & soc. -- for over a century & continue to serve as wise counsel to anyone making their way in today's explosive marketplace. Illus.

Two business historians compile a collection of speeches, writings, and statements from America's legendary robber barons--Rockefeller, Morgan, Vanderbilt, Ford, Carnegie, Armour, Du Pont, and others--on such topics as risk taking and innovation, growth strategies, workplace design, leadership, and change.