Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

Product Description: This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions...read more

Product Description: This volume addresses the way ethics is taught in American Business Schools. The Editors has assembled a collection of timely essays offering practical experienced-based insights in business education. The authors of these essays address a diversity of topics yet are unanimous in calling for change (even if they occasionally disagree on the best means of accomplishing it)...read more

Product Description: Mike’s Bikes Intro is a simulation suited for courses in strategy or where knowledge of other functions is warranted. This simulation can be used two ways, via a CD or through the Internet. This dynamic simulation allows students to make decisions regarding different functions like strategy, marketing, operations management, accounting, finance, product development, team dynamics, and economics...read more

Product Description: The many recent high profile corporate scandals highlight the need for companies to do a better job of integrating ethics and responsibility into business decisions - and for business schools to integrate ethics awareness and training into their curricula...read more

Product Description: Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases...read more