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Jacob Goldenberg has written 5 work(s)
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Product Description: Every year, about 25,000 new products are introduced in the United States. Most of these products fail―at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these “early adopters” comprising only 20 percent of the consumer population...read more
Hardcover:
9780226632605 | 1 edition (Univ of Chicago Pr, June 12, 2015), cover price $45.00 | About this edition: Every year, about 25,000 new products are introduced in the United States.
Hardcover:
9781451659252 | Simon & Schuster, June 11, 2013, cover price $28.50
Paperback:
9781451659290 | Reprint edition (Simon & Schuster, June 10, 2014), cover price $16.00
CD/Spoken Word:
9781622311620 | Unabridged edition (Highbridge Co, June 11, 2013), cover price $34.95
Paperback:
9788496627789 | Italian edition edition (Urano, March 31, 2014), cover price $21.95
Hardcover:
9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00
Product Description: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780521800891 | Cambridge Univ Pr, February 1, 2002, cover price $190.00 | About this edition: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design.
Paperback:
9780521002493 | Cambridge Univ Pr, January 1, 2002, cover price $79.99
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