Product Description: Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D...read more

Product Description: Unlike the mostly reverent literature on Australia's most popular sporting hero, this book explains how Sir Donald Bradman's iconic status was created and sustained. How does his popularity and heroism relate to Australian nationhood? Brett Hutchins' unique analysis reveals the mythical character of so many representations of "the Don," and connects them to broader social phenomena and the cultural contexts in which they were created...read more