9780195089417 | 3 sub edition (Oxford Univ Pr, June 20, 1996), cover price $55.00 |
About this edition: "If political advertising did not exist, we would have to invent it," writes Katherine Hall Jamieson in her widely praised study, Packaging the Presidency.
9780195035049 | Oxford Univ Pr, September 20, 1984, cover price $24.95 |
About this edition: Focusing on presidential elections from 1952 to 1980, this study addresses the development of campaign and political advertising, discussing its impact on the American political process, campaign strategies, voters, candidates, and elections
9780195089424 | 3 edition (Oxford Univ Pr, June 20, 1996), cover price $24.95 |
About this edition: Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.
9780195072990 | 2nd ed edition (Oxford Univ Pr, March 1, 1992), cover price $15.95 |
About this edition: "If political advertising did not exist, we would have to invent it," writes Katherine Hall Jamieson in her widely-praised study of the subject Packaging the Presidency.