Product Description: America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet...read more (view table of contents, read Amazon.com's description)

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Product Description: The new edition of the bestselling handbook provides the most complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising, and sales ever published. Included in this edition are 15 all-new chapters and hundreds of new examples and checklists...read more

A timely guide explains the criminal threats that may afflict corporations who promote themselves on the Internet and offers remedies and preventative techniques for dealing with such concerns as copyright infringement and libelous information. 30,000 first printing. $60,000 ad/promo. (view table of contents)

Product Description: Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source...read more (view table of contents, read Amazon.com's description)

Product Description: This updated and expanded edition provides everything readers need to know about establishing, growing, and maintaining an online enterprise, from start-up costs to targeted advice on how to run scores of different businesses. The book includes case histories and testimonials from more than 50 entrepreneurs reflecting the business owners' experiences, success, and failures Pub: 9/97...read more (view table of contents, read Amazon.com's description)

Explores opportunities on the World Wide Web, online market research, interactive advertising, and online relationship building

Product Description: This work aims to provide a complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales. Topics include interactive marketing, integrating online marketing with your overall sales strategy, promoting your home page, crisis communications, international marketing online and building one-to-one relationships on the Net...read more