Until recently, Chinese children ate what their parents fed them and were not permitted to influence, much less dictate, their own diet. The situation today is radically different, especially in cities and prosperous villages, as a result of a notable increase in people’s income and a fast-growing consumer culture. Chinese children, with spending money in their pockets, arguably have become the most determined consumers—usually of snack foods, soft drinks, and fast foods from such Western outlets as McDonald’s and Kentucky Fried Chicken. With many children, especially pampered only children, now controlling not only their own but also their family’s choice of staples, snacks, and restaurants, a major reformation in the concept of childhood is occurring in China.This book focuses on how the transformation of children’s food habits, the result of China’s transition to a market economy and its integration into the global economic arena, has changed the intimate relationship of childhood, parenthood, and family life. Since the early 1980s, a drastic decline in fertility and a steady rise in family income have been accompanied by a profusion of new products successfully advertised on television and in other media as “children’s food.” This commercialization of children’s diet has become so pervasive that even children in remote villages surprise their parents with demands for particular trendy foods and soft drinks. Many Chinese parents, reared very differently, anxiously question whether their children are eating well and growing up healthy.The contributors to this book, drawn from the fields of anthropology, sociology, political economy, and nutrition, examine a wide variety of topics: the effects of new foods on children’s health; the consumption of “prestige” foods; the social implications of commercialized children’s food on a Chinese Islamic community; the adaptations of Kentucky Fried Chicken in response to indigenous fast-food companies; the generation gap in attitudes toward food consumption; the significance of religion and nutrition in feeding and healing children; the creation of baby-friendly hospitals to promote breastfeeding and scientific childcare methods; the special role of nationalism and traditional Chinese medicine in children’s food production; and the business promotion of having fun as an aspect of eating well. (view table of contents)

This study focuses on the politics of memory in the village of Dachuan in northwest China, in which 85 percent of the villagers are surnamed Kong and believe themselves to be descendants of Confucius. It recounts both how this proud community was subjected to intense suffering during the Maoist era, culminating in its forcible resettlement in December 1960 to make way for the construction of a major hydroelectric dam, and how the village eventually sought recovery through the commemoration of that suffering and the revival of a redefined religion.Before 1949, the Kongs had dominated their area because of their political influence, wealth, and, above all, their identification with Confucius, whose precepts underlay so much of the Chinese ethical and political tradition. After the Communists came to power in 1949, these people, as a literal embodiment of the Confucian heritage, became prime targets for Maoist political campaigns attacking the traditional order, from land reform to the “Criticize Confucius” movement. Many villagers were arrested, three were beheaded, and others died in labor camps. When the villagers were forced to hastily abandon their homes and the village temple, they had time to disinter only the bones of their closest family members; the tombs of earlier generations were destroyed by construction workers for the dam.