Product Description: George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication...read more

Product Description: Celebrates a major retrospective of the designer’s work at the Musée des ArtsDécoratifs in Paris.Jean-Paul Goude is one of the world’s most brilliant and unorthodox image makers. This book assembles the biggest collection of his work ever seen: sketches, paintings, magazine spreads, storyboards, art-directed and elaborately staged photography, and photographic documentation (as well as preliminary sketches) for stage and street shows...read more

Product Description: What is America? It’s Monopoly and Mickey Mouse, but also Sinatra and Fred Astaire. It’s the Declaration of Independence, but it’s also Barbie and Playboy, Winslow Homer and Rudi Gernreich’s topless bathing suit. This juxtaposition of images reflects America’s unique eclecticism, and the unprecedented influence that the images of America’s pop culture have had on the world...read more

Product Description: George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life...read more

A celebration of American pop culture captures the unique qualities and eclecticism of American design and its influence on international culture in a colorful array of more than 350 iconic people, symbols, memorabilia, and other examples of Americana.

Contains over 300 rap rhythms, witticisms, insults, wisecracks, politically incorrect quips, courageous stands and words of inspiration from the mind, heart and soul of the brash young Cassius Clay, as he steadily grew into the magnificent man who is Muhammad Ali.

Product Description: The best visual design work is about emotion as much as sight. Powerful, brilliant pictures—presented in just the right layout —can make us experience a whole range of emotions, from fear to attraction, from anger to happiness...read more

The innovative advertising man recounts his career in terms of the advertisements using celebrities he created, and details the circumstances surrounding each ad and the response it evoked.

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Product Description: Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered...read more

A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work