Product Description: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made...read more

The field of data mining has seen a demand in recent years for the development of ideas and results in an integrated structure. Mathematical Methods for Knowledge Discovery & Data Mining focuses on the mathematical models and methods that support most data mining applications and solution techniques, covering such topics as association rules; Bayesian methods; data visualization; kernel methods; neural networks; text, speech, and image recognition; and many others. This Premier Reference Source is an invaluable resource for scholars and practitioners in the fields of biomedicine, engineering, finance and insurance, manufacturing, marketing, performance measurement, and telecommunications.