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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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Product Description: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades...read more
By Frederick Dalzell, Davis Dyer and Rowena Olegario
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Hardcover:

9781591391470 | Harvard Business School Pr, June 1, 2004, cover price $40.00 | About this edition: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world.

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