Product Description: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades...read more

Product Description: Book by Larkin, Daniel Irving

A history of one of the world's most successful consumer-product manufacturing and sales companies traces its growth from it inauspicious founding in 1837 to its present status among the United States' top twenty companies