search for books and compare prices
Marketing Communications
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Sort options: binding | publication date | edition
Paperback
Book cover for 9780273639602
 
With Mikhail Itskov | from Trans-Atlantic Pubns (August 1, 1999)
9780273639602 | details & prices | 7.25 × 9.25 × 0.50 in. | 1.15 lbs | List price $49.50
This edition also contains Tensor Algebra and Tensor Analysis for Engineers: With Applications to Continuum Mechanics
About: Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.