search for books and compare prices
By
Jim Blythe
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher
Routledge
Publication date
July 26, 2010
Pages
180
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780080966243
ISBN-10
0080966241
Dimensions
0.50 by 7.25 by 9.25 in.
Weight
0.85 lbs.
Original list price
$45.95
Summaries and Reviews
Amazon.com description: Product Description: âButterworth-Heinemannâs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.â
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
âHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.â
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
Butterworth-Heinemannâs official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
â¢The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
â¢Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
â¢Past examination papers and examinersâ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
â¢Extensive online materials support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
âHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.â
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
Butterworth-Heinemannâs official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
â¢The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
â¢Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
â¢Past examination papers and examinersâ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
â¢Extensive online materials support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
Editions
Paperback
The price comparison is for this edition
Reprint edition from Routledge (July 26, 2010)
9780080966243 | details & prices | 180 pages | 7.25 × 9.25 × 0.50 in. | 0.85 lbs | List price $45.95
About: âButterworth-Heinemannâs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
About: âButterworth-Heinemannâs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.