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Essentials of Marketing Communications
By
Jim Blythe
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Bibliographic Detail
Publisher
Financial Times Management
Publication date
December 1, 2003
Pages
267
Binding
Paperback
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780273658580
ISBN-10
0273658581
Dimensions
0.25 by 7.25 by 9.50 in.
Weight
1.15 lbs.
Original list price
$72.50
Summaries and Reviews
Amazon.com description: Product Description: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Editions
Paperback
3 edition from Prentice Hall (June 1, 2006)
9780273702054 | details & prices | 332 pages | 8.00 × 10.00 × 1.00 in. | 1.50 lbs | List price $140.33
The price comparison is for this edition
2 edition from Financial Times Management (December 1, 2003)
9780273658580 | details & prices | 267 pages | 7.25 × 9.50 × 0.25 in. | 1.15 lbs | List price $72.50
About: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications.
About: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications.
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