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Marketing Planning: Strategy, Environment and Context
By
Phil Megicks and
Jim Blythe
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Bibliographic Detail
Publisher
Financial Times Management
Publication date
July 14, 2010
Pages
264
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780273724711
ISBN-10
0273724711
Dimensions
0.50 by 7.50 by 10.25 in.
Weight
1.55 lbs.
Published in
Great Britain
Original list price
$95.00
Summaries and Reviews
Amazon.com description: Product Description: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
Editions
Paperback
The price comparison is for this edition
from Financial Times Management (July 14, 2010)
9780273724711 | details & prices | 264 pages | 7.50 × 10.25 × 0.50 in. | 1.55 lbs | List price $95.00
About: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context.
About: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context.
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