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This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns. It has been widely used as the only truly comprehensive textbook written from a campaign perspective, and this edition provides historical material as well as covers the most current campaign practices. The new edition is distinguished by fresh examples and information from the 1992 and 1996 presidential campaigns and the 1994 congressional campaigns, including up-to-date analysis and discussion of: communicative styles and strategies; categories of advertising, advertising campaigns, mass media consumption, and research; political debates and public speaking practices; rhetorical strategies of announcements, addresses, news conferences, and other responses; the effects and influence of political consultants.
Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. This is the ideal text for courses in political campaign communication, campaigns, persuasion, and mass communication.
About: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns.
About: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign.
About: This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning.
This edition also contains Black Cats and Evil Eyes: A Book of Old-fashioned Superstitions
About: This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns.
This edition also contains Top Notch Fundamentals A: English for Today's World
About: Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns.
This edition also contains The Gardeners' Book: Age-old Advice and Tips for the Garden
About: This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns.
This edition also contains Political Campaign Communication: Principles and Practices
About: This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns.
About: Hundreds of beliefs passed down through the generations have their foundations in our ancestors' efforts to ward off evil, which they blamed for hardship, illness, and injustice in times when life was, as often as not, "nasty, brutish and short.
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