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Political Campaign Communication: Principles and Practices
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Bibliographic Detail
Publisher
Rowman & Littlefield Pub Inc
Publication date
August 11, 2011
Pages
446
Binding
Hardcover
Edition
7
Book category
Adult Non-Fiction
ISBN-13
9781442206717
ISBN-10
1442206713
Dimensions
1.25 by 6 by 9 in.
Weight
1.85 lbs.
Availability§
Out of Print
Original list price
$105.00
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office | Air Wars | Campaign Craft | Campaigns and Elections American Style | Political Communication in American Campaigns | The Victory Lab | The Political Brain | Lend Me Your Ears | Campaigns on the Cutting Edge
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office | Air Wars | Campaign Craft | Campaigns and Elections American Style | Political Communication in American Campaigns | The Victory Lab | The Political Brain | Lend Me Your Ears | Campaigns on the Cutting Edge
Summaries and Reviews
Amazon.com description: Product Description: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media.
Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favoriteâa thoroughly researched, insightful, and reader-friendly text.
Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favoriteâa thoroughly researched, insightful, and reader-friendly text.
Editions
Hardcover
The price comparison is for this edition
With Robert E. Jr. Denton |
7 edition from Rowman & Littlefield Pub Inc (August 11, 2011)
9781442206717 | details & prices | 446 pages | 6.00 × 9.00 × 1.25 in. | 1.85 lbs | List price $105.00
About: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns.
About: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns.
6 edition from Rowman & Littlefield Pub Inc (August 15, 2007)
9780742553026 | details & prices | 435 pages | 6.00 × 9.00 × 1.50 in. | 1.75 lbs | List price $84.00
About: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign.
About: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign.
5th edition from Rowman & Littlefield Pub Inc (January 1, 2004)
9780742529670 | details & prices | 400 pages | 6.00 × 9.00 × 1.00 in. | 1.45 lbs | List price $101.00
4 sub edition from Praeger Pub Text (January 1, 2000)
9780275964047 | details & prices | 385 pages | 6.50 × 9.00 × 0.75 in. | 1.60 lbs | List price $120.95
About: This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning.
About: This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning.
With Chloe Rhodes |
3rd edition from Praeger Pub Text (September 1, 1995)
9780275948832 | details & prices | 6.75 × 10.00 × 1.50 in. | 1.60 lbs | List price $75.00
This edition also contains Black Cats and Evil Eyes: A Book of Old-fashioned Superstitions
About: This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns.
This edition also contains Black Cats and Evil Eyes: A Book of Old-fashioned Superstitions
About: This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns.
With Allen Ascher, Joan Saslow |
2nd edition from Praeger Pub Text (October 1, 1991)
9780275934002 | details & prices | 6.50 × 9.75 × 1.25 in. | 1.60 lbs | List price $59.95
This edition also contains Top Notch Fundamentals A: English for Today's World
This edition also contains Top Notch Fundamentals A: English for Today's World
Paperback
With Robert E. Jr. Denton |
7 edition from Rowman & Littlefield Pub Inc (August 11, 2011)
9781442206724 | details & prices | 446 pages | 6.00 × 9.00 × 1.25 in. | 1.60 lbs | List price $47.00
6 edition from Rowman & Littlefield Pub Inc (August 15, 2007)
9780742553033 | details & prices | 436 pages | 6.25 × 8.75 × 1.25 in. | 1.55 lbs | List price $39.95
5th edition from Rowman & Littlefield Pub Inc (January 1, 2004)
9780742529687 | details & prices | 400 pages | 6.00 × 8.75 × 1.25 in. | 1.20 lbs | List price $36.95
About: Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns.
About: Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns.
4th edition from Praeger Pub Text (January 30, 2000)
9780275964054 | details & prices | 385 pages | 6.50 × 9.50 × 0.75 in. | 1.25 lbs | List price $39.95
With Diana Craig |
from Praeger Pub Text (October 1, 1995)
9780275948849 | details & prices | 6.25 × 9.25 × 1.00 in. | 1.15 lbs | List price $24.95
This edition also contains The Gardeners' Book: Age-old Advice and Tips for the Garden
This edition also contains The Gardeners' Book: Age-old Advice and Tips for the Garden
With Robert E. Denton (other contributor) |
2 edition from Praeger Pub Text (October 1, 1991)
9780275934019 | details & prices | 6.00 × 9.25 × 1.00 in. | 11.50 lbs | List price $17.95
About: This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns.
About: This Third Edition of the classic text uses principles and practices of speech communication to examine election campaigns.
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