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By
Alan S. Zimmerman and
Jim Blythe
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
December 27, 2004
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780324315448
ISBN-10
0324315449
Dimensions
1 by 8.25 by 10.50 in.
Weight
2.35 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$131.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers. Suitable for those students studying an undergraduate or postgraduate MBA/Msc module in B2B marketing. It will also be of use to practitioners studying towards the CIM diploma.
Editions
Paperback
The price comparison is for this edition
With Alan S. Zimmerman |
from South-Western Pub (December 27, 2004)
9780324315448 | details & prices | 8.25 × 10.50 × 1.00 in. | 2.35 lbs | List price $131.95
About: This pioneering new text covers current theories on business-to-business marketing from a global standpoint.
About: This pioneering new text covers current theories on business-to-business marketing from a global standpoint.
from Cengage Learning College (November 30, 2004)
9781844800018 | details & prices | List price $60.99
About: This pioneering new text covers current theories on business-to-business marketing from a global standpoint.
About: This pioneering new text covers current theories on business-to-business marketing from a global standpoint.
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