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By
Nigel Bradley (editor) and
Jim Blythe (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
November 4, 2013
Pages
222
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780415816489
ISBN-10
0415816483
Dimensions
0.75 by 6 by 9 in.
Published in
Great Britain
Original list price
$57.95
Summaries and Reviews
Editions
Hardcover
from Routledge (October 21, 2013)
9780415816472 | details & prices | 222 pages | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $135.00
About: We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.
About: We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.
Paperback
The price comparison is for this edition
from Routledge (November 4, 2013)
9780415816489 | details & prices | 222 pages | 6.00 × 9.00 × 0.75 in. | 0.95 lbs | List price $57.95
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