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The New Successful Large Account Management: Maintaining And Growing Your Most Important Assets -- Your Customers
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Bibliographic Detail
Publisher Grand Central Pub
Publication date April 20, 2005
Pages 253
Binding Paperback
Edition Rev upd
Book category Adult Non-Fiction
ISBN-13 9780446694667
ISBN-10 0446694665
Dimensions 0.75 by 5.25 by 8 in.
Weight 0.55 lbs.
Original list price $18.00
Summaries and Reviews
Amazon.com description: Product Description: For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly sophisticated customers who expect all services to be done in "real time." Discover: * The Long View: Studying and really understanding your company-and your customer's business-can mean years of selling success * "Lamp" Strategies: Activate a Large Account Management Process strategy to turn your best customers into permanent "external assets" * Trends and Market Forces: Constantly identify and reappraise the conditions that can make your services more crucial than ever * Channels of Communication: The right contacts and communication lines will help you make key changes-before it's too late!

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Paperback
Book cover for 9780446694667
 
The price comparison is for this edition
Rev upd edition from Grand Central Pub (April 20, 2005)
9780446694667 | details & prices | 253 pages | 5.25 × 8.00 × 0.75 in. | 0.55 lbs | List price $18.00
About: For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts.

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